Tourism: Overview

Tourism and agriculture are the top two industries in Florida. Agritourism may be a method to utilize the strengths of both industries. Agritourism refers to the strategy of using the farm to attract visitors for the purpose of education, enjoyment, or active involvement in the activities of the farm and to help sustain the rural culture. There are two specific types of agrtourism, ecotourism and heritage tourism. Ecotourism features ecological opportunities such as bird watching, hiking, and nature trails. Heritage tourism features historical sites or other cultural attractions.

Farms that take part in agritourism are typically service-based. These are farms that sell more than just agricultural products. Several opportunities exist in the areas of agri/eco/heritage tourism. Some popular ones include:

  • Rides, u-pick opportunities, and photo opportunities.
  • Gift shops.
  • Classes on gardening, cooking, or crafts.
  • Activities that capitalize on the heritage of the farm, such as exotic animal hunting, cane making, or other historical farming practices unique to the region.
  • Activities that promote the experience of the rural way of life on the farm, such as the exhibition of old tools, implements, etc.
  • Fishing, sporting, or outdoor recreation opportunities, including equipment rental.
  • Seasonal events such as a corn maze or a pumpkin patch.
  • Ecological opportunities such as bird watching, hiking, and nature trails.
  • Opportunities for cooking, camping, family reunions, festivals, and other group functions.
  • An inside look at u nique types of farming such as specialty livestock, hydroponics, flowers, and herbs.

There are three key points to consider when thinking about tourism on the farm.

  • Have something interesting for the visitor to see.
  • Have something for the visitors to do.
  • Have something for the visitors to purchase.

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