Marketing
Marketing is an important approach to improving income flows for small farmers.
Price Reports
State & Federal Agencies
Marketing Strategies
UF/IFAS Publications
- Fruit & Vegetable Marketing - Articulated Presentation
- Sorting Out Appropriate Markets - Articulated Presentation
- Business Plans and Marketing (pdf)
- Community Supported Agriculture (pdf)
- Examples of Marketing Alternatives for Small Farmers (pdf)
- Pricing & Production Management (pdf)
Florida A&M University Publications
- Cooperatives and Producer Groups (pdf)
- Marketing for the Farm Business (pdf)
- 20 Tips for Successful Marketing (pdf)
Other University Sites
- Developing and Implementing a Successful Marketing Plan--Purdue University
- Developing a Sensible and Successful Marketing Attitude--Purdue University
- Marketing for the Small Farmer--University of California
- Marketing Strategies for Agricultural Commodities--University of Minnesota (pdf)
- Marketing Strategies for Farm Alternatives--University of Wisconsin
Direct Marketing
UF/IFAS Publications
- Direct Marketing (pdf)
- Farmers' Market: Accepting Food Stamps and Other Forms of Public Assistance (pdf)
- Farmers' Market: Example of Bylaws (pdf)
- Farmers' Market: Example of Rules (pdf)
- Farmers' Market: Insurance (pdf)
- Farmers’ Markets on the Web (pdf)
- An Overview of Small Farm Direct Marketing
- Starting a Farmer's Market (pdf)
Federal & State Agencies
- AMS Farmers' Markets--USDA
- Farmer Direct Marketing--USDA
- Farmers Market Facts--USDA
- Florida State Farmers Markets--USDA
- Standards for Farmers/Green Markets Vendors--FDACS (pdf)
Other University Sites
- Direct Farm Marketing and Tourism Handbook--University of Arizona
- Direct Marketing Guide for Producer of Fruit, Vegetables, and Other Specialty Products--University of Tennessee (pdf)
Organizations & Associations
Related Links
Free Sites to Advertise Your Farm
- Pick Your Own - www.PickYourOwn.org
- Florida Market Bulletin - www.florida-agriculture.com/fmb/place_ad.htm
- Local Harvest - www.localharvest.org/register.jsp
- Farm Locator - www.newfarm.org/farmlocator
- Sunshine Farmers Market (Florida Farm Bureau members) www.sunshinefarmersmarket.com
Value-added
Federal & State Agencies
- Adding Value to Farm Products: An Overview--ATTRA (pdf)
- Community Supported Agriculture--ATTRA (pdf)
- Food Dehydration Options--ATTRA (pdf)
- Keys to Success in Value-Added Agriculture--ATTRA (pdf)
- Sorghum Syrup--ATTRA (pdf)
- Soyfoods: Adding Value to Soybeans--ATTRA (pdf)
- Value-Added Dairy Options--ATTRA (pdf)
Other University Sites
- Marketing Value Added Products--University of Vermont
- Evaluating the Potential of Success for Value-Added Products--University of Tennessee (pdf)
- Marketing for the Value-Added Agricultural Enterprise--University of Tennessee (pdf)
- Return to Planning & Management
Organizations & Associations
- Agricultural Marketing Resource Center
- American Farm Bureau
- Community Supported Agriculture Database--SARE
- Farm Credit Services
- Farm Financial Standards Council
- Farm Service Agency--USDA
- Florida Farm Bureau
- Local Harvest
- Market Decision Making Toolbox for Farmers
- North American Farmers' Direct Marketing Association
- Southern Sustainable Agricultural Working Group
- Sustained Agriculture Research and Education (SARE)
Related Links
- Agricultural Marketing Service--USDA
- American Small Farm Magazine
- Farm Business Marketing and Management--Virginia Tech
- Florida Department of Agriculture & Consumer Services
- Marketing and Small Farm Outreach--Florida A&M University
- Marketing, Business and Risk Management--ATTRA
- Small Farm Today Magazine
